Exxtra: Realized for Audi ad series in NZZ am Sonntag
To mark the launch of the new Audi A6 with its aluminum-hybrid construction, Exxtra Kommunikation created a unique ad for each section of the NZZ am Sonntag. In line with the newspaper’s various thematic areas, each ad highlighted a key feature of the new Audi A6.
For example, the reader of the business section learns all about the efficiency aspects of the sedan, as the agency writes in a statement. If they turn to the sports section, the ad informs them about the sportiness of the Audi A6. The eight-part series of ads appears in the NZZ am Sonntag of April 10, 2011.
Responsible at Amag: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (AD), Sarah Paul, Joelle Hauser (graphics), Marietta Mügge (text), Petra Gayko (consulting).
