Exxtra shoots new commercials for Migros care line "I am"
The campaign for Migros' "I am" cosmetics brand is entering its second round. The categories "I am Face", "I am Hair" and "I am Body" are now being highlighted in three new TV commercials.
The campaign for Migros' "I am" cosmetics brand is entering its second round. The categories "I am Face", "I am Hair" and "I am Body" are now being highlighted in three new TV commercials.
Exxtra Kommunikation shot fresh scenes in the style of the basic commercial with the song "I am what I am" by Gloria Gaynor. A wide variety of people, from construction workers to doctors, were brought in front of the camera with street castings. The recently produced sequences were edited together with the existing TV commercial to create completely new short films for Face, Hair and Body. The commercials can be seen now.
Responsible at the Federation of Migros Cooperatives, Zurich: Ursula Künzle, Daniel Hasenfratz (Marketing Communication, Brand/Label Management), Regina Diethalm (Head of Category Management), Adrian Känel, Verena Egger (Category Manager), Heike Kefer (Category Field Manager).
Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Fabienne Marcolin (Art Director), Marietta Mügge (Text), Sarida Bossoni (Agency Producer), Susan Baumgartner (Managing Director), Kathrin Steiger, Rémy Müller (Consulting); Production: Wiener Klappe: Begbie (Director), Thomas Dirnhofer (Camera).
Exxtra Kommunikation shot fresh scenes in the style of the basic commercial with the song "I am what I am" by Gloria Gaynor. A wide variety of people, from construction workers to doctors, were brought in front of the camera with street castings. The recently produced sequences were edited together with the existing TV commercial to create completely new short films for Face, Hair and Body. The commercials can be seen now.
Responsible at the Federation of Migros Cooperatives, Zurich: Ursula Künzle, Daniel Hasenfratz (Marketing Communication, Brand/Label Management), Regina Diethalm (Head of Category Management), Adrian Känel, Verena Egger (Category Manager), Heike Kefer (Category Field Manager).
Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Fabienne Marcolin (Art Director), Marietta Mügge (Text), Sarida Bossoni (Agency Producer), Susan Baumgartner (Managing Director), Kathrin Steiger, Rémy Müller (Consulting); Production: Wiener Klappe: Begbie (Director), Thomas Dirnhofer (Camera).
