Exxtra: The legend of the Abwandermannli
Exxtra has produced a radio spot for Swiss Mountain Aid to make it clear that the mountain population is dependent on donations.
Legends have always told of life in the mountains, which harbors a number of dangers, the agency said in a statement. Even today, life in the mountains is not always easy. The problems are simply somewhat different: Migration or outdated infrastructure make everyday life immensely more difficult for mountain dwellers. To draw attention to this, Exxtra wrote the modern legend of the "Abwandermannli", who seduces people in the mountain regions and lures them to the lowlands. The radio spot makes it clear that the mountain population is dependent on donations for the realization of important projects so that a future perspective is possible.
Responsible at Swiss Mountain Aid: Ivo Torelli (Communications). Responsible at Exxtra: Martin Stulz, Dominik Oberwiler (CD), Patrick Bucher (concept/text), Michael Gallmann (AD), Susan Baumgartner, Dorothea Beck (consultant). Responsible at SRF: Michael Brunner (production), Walter Sigi Arnold (narrator).