Exxtra: Bringing the Audi A7 to Life
Audi is promoting the new A7 Sportback under the slogan «Nothing is more inspiring than a blank sheet of paper.» Exxtra Kommunikation, in collaboration with Futurecom, brought this message to life with a direct mail campaign.
The mailing invites potential buyers to experience the new Audi up close during a test drive or at an event. An enclosed sheet of paper, on which the car comes to life, offers a preview of the experience. When held up to a webcam, augmented reality technology allows the Audi A7 Sportback to be viewed in 3D—true to the campaign slogan «Vorsprung durch Technik.» The mailing also includes a product flyer made of Lessebo paper, as well as a letter and a registration card for a test drive or event.
How it works: > To the spot.
Try it now: Go to Audi.ch/webcam Download the PDF, print it out, and then hold it up to your webcam.
How it works: > To the spot.
Try it now: Go to Audi.ch/webcam Download the PDF, print it out, and then hold it up to your webcam.
Person in charge at Amag, Schinznach Bad: Erich Hunold (Head of Marketing, Audi), Barbara Wernli (Advertising Coordinator, Audi), Stefanie Koch (Advertising Coordinator, Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Oliver Glutz von Blotzheim (Art Director), Marietta Mügge (Copywriter), Elias Zurbuchen (3D), Susan Baumgartner (Project Manager), Jonathan Schipper (Consultant). Contact at Futurecom Zurich: Boris Manhart (Consulting), Michael Höhn (Multimedia Development).
