Exxtra brings back the striking M-Budget style to Migros

Exxtra Kommunikation is implementing six livening up print subjects for Migros in the usual striking M-Budget style. After the last campaign focused on the price argument and the amount of low-priced products, the orange giant now wants to prove that it has not lost its sense of humor. Funny sayings are supposed to elicit a wink from viewers, but at the same time show that the products are not only cheap, but also good. "Make times again a good business" it is called for instance with the WC paper or "does not bring you also financially into the sweat" the Deo lets announce.
The ads will be seen in the Sunday press and in the company's own M magazine.

Responsible at the Federation of Migros Cooperatives: Sven Guggenheim, Daniel Hasenfratz (Communication). Responsible at Exxtra Communication: Dieter Hofmann (CD), Roger Dobmann, Priska Meyer (Art Director), Nina Treml (Text), Philippe Meyer (Client Service Director), Claudia Kuhn (Consulting), Markus Weber (Photographer).