Exxtra: Audi gets off to a flying start in spring
Exxtra is promoting a new leasing offer for Audi designed to whet people's appetite for a new model.
This is linked to the image statement "Expect a little envy", which according to the communication is intended to describe the effect of an Audi and be a small side blow to the competition. The Audi TT can be seen on the poster. The motif is being used throughout Switzerland as an F12 poster and in digital media.
Responsible at Audi: Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland):
Markus Gut (CCO), Sarah Paul (AD), Marion Lim (text), Raphael Grob (graphics), Susan Baumgartner, Sarah Herzog (consulting), Elias Zurbuchen (DTP); Media: Mediacom.
