Exxtra: Audi also protects pedestrians
All over the world, accidents in pedestrian zones are on the rise because pedestrians are focused on their smartphones. And in doing so, they forget to pay attention to their surroundings. Audi is already familiar with this problem from road traffic and, together with Exxtra, is offering a solution.
Audi Adaptive Cruise Control uses special radar sensors to guarantee a safe minimum distance between two vehicles. Audi and Exxtra have adapted this innovative technology for the smartphone. And integrated it into a smartphone case in the shape of the legendary Audi V8 engine.
Audi Adaptive Walk Control works in the same way as the warning system in the car. It shows how the Audi brand promise of "Vorsprung durch Technik" not only improves cars, but everyday life.
Responsible at Audi: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Swen Morath (CD), Sandro Tissi (AD), Stefan Cramer (Text), Konstantinos Gkikas, Stephanie Assfalg (Graphics), Lukas von Wartburg, Susan Baumgartner (Consulting), An Le (Product Design), Uwe Gartmann (Engineer).
