Exxtra: Audi lane Assist advertised in swimming pools
Audi lane Assist helps drivers stay in their lane, even when driving sportily. To demonstrate this to its target audience, Audi launched a promotional campaign at various Swiss swimming training camps.
The highlight: the message is placed exactly where the swimmers orient themselves to swim exactly straight ahead - on the bottom markings of the swimming lane. The headline on it reads: So you always stay in lane. Audi lane Assist.
Responsible at Audi Switzerland: Erich Hunold (Head of Marketing Audi Switzerland), Barbara Wernli (Head of Advertising Audi Switzerland). Responsible at Exxtra: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Sven Rufer (text), Susan Baumgartner, Tom Hubli (consulting), Markenfilm (film production) and Ian Thorbe (swimmer).
