Exxtra: Audi has the hottest flyers
With the Hot Flyer, Exxtra and Audi show how a parking heater can improve my life as a driver.
In winter, Switzerland is often covered in a thick blanket of snow, and clearing cars of ice and snow is annoying. The Audi Q7 has a parking heater that can be set by timer so that the car is cleared of snow in time for departure. To promote this feature, Audi has developed special heater flyers. These were placed on snow-covered windshields of other car brands in the morning. The heated flyers melted the snow around them. In this way, all car owners experienced the advantage of an Audi Q7: a car without a frozen windshield. At the same time, the flyer was an invitation to test the Audi Q7.
Responsible at Audi: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Swen Morath (CD), Andrei Vid, Sarah Paul (AD), Raphael Grob (graphics), Lukas von Wartburg, Susan Baumgartner (consulting), An Le (production).
