Experts call for a ban on advertising fattening food
The new nutrition report submitted to Health Minister Pascal Couchepin also proposes an advertising tax and mandatory prevention campaigns. The Swiss advertising industry is fighting back.
Fattening foods should be included in the
mass media may no longer be advertised. According to
SonntagsZeitung (SoZ), the new nutrition report, which experts for
Pascal Couchepin, Minister of Health. The report should
will be presented to the public on December 5. In addition to the advertising ban
a special tax on advertising to combat obesity.
for products that have a fattening potential,
reports the SoZ. Other proposed measures include a tightened
Declaration obligation for foodstuffs and the obligation of
mass media to participate in health campaigns. The authors,
including nutrition specialists such as Paolo Suter from the Zurich
University Hospital or Yves Schutz from Lausanne University Hospital,
are of the opinion that apparently only prevention is effective against obesity
could help. Children who are particularly affected by
advertising messages would literally be overrun, is the
it says in the nutrition report. The measures should be implemented as quickly as possible
The authors say: "However, this must be done without
a lengthy consultation process and without taking into account
Lobby interests happen!", the SoZ quotes from the report.
The Swiss Advertising Association was less than pleased with this attitude
(SW): This demand reflects the increasingly noticeable trend towards
confirms that certain circles are taking responsibility for individual
The idea is to blame commercial communication alone, it says
in a statement. After cigarettes and alcoholic beverages
As expected, foodstuffs have now also come under fire.
are advised. This will undermine the individual self-confidence of the population.
undermined and the sense of victimhood strengthened, which is the fault of the victim.
for their own behavior primarily with others, especially with the
advertising. The nutrition report will support the SW and the entire
communications industry in its fight against such exaggerated
regulatory measures, because there are still numerous other
products that could endanger health. These also threatened
consequently bans on advertising. In a liberal state, in
which market economy prevails, no one can accept without discussion,
emphasizes the SW.
mass media may no longer be advertised. According to
SonntagsZeitung (SoZ), the new nutrition report, which experts for
Pascal Couchepin, Minister of Health. The report should
will be presented to the public on December 5. In addition to the advertising ban
a special tax on advertising to combat obesity.
for products that have a fattening potential,
reports the SoZ. Other proposed measures include a tightened
Declaration obligation for foodstuffs and the obligation of
mass media to participate in health campaigns. The authors,
including nutrition specialists such as Paolo Suter from the Zurich
University Hospital or Yves Schutz from Lausanne University Hospital,
are of the opinion that apparently only prevention is effective against obesity
could help. Children who are particularly affected by
advertising messages would literally be overrun, is the
it says in the nutrition report. The measures should be implemented as quickly as possible
The authors say: "However, this must be done without
a lengthy consultation process and without taking into account
Lobby interests happen!", the SoZ quotes from the report.
The Swiss Advertising Association was less than pleased with this attitude
(SW): This demand reflects the increasingly noticeable trend towards
confirms that certain circles are taking responsibility for individual
The idea is to blame commercial communication alone, it says
in a statement. After cigarettes and alcoholic beverages
As expected, foodstuffs have now also come under fire.
are advised. This will undermine the individual self-confidence of the population.
undermined and the sense of victimhood strengthened, which is the fault of the victim.
for their own behavior primarily with others, especially with the
advertising. The nutrition report will support the SW and the entire
communications industry in its fight against such exaggerated
regulatory measures, because there are still numerous other
products that could endanger health. These also threatened
consequently bans on advertising. In a liberal state, in
which market economy prevails, no one can accept without discussion,
emphasizes the SW.
