Excom markets 3000 screens in Melectronics stores as advertising media
3,000 screens in approximately 100 Melectronics stores can now be booked for video advertising through Excom Media.
Until now, Melectronics' TV walls were reserved exclusively for Migros content, but now the company is making part of the loop available to the free advertising market. "The TV walls are high-impact advertising media that are suitable for both national campaigns and regional advertising measures. We are pleased to take this opening step with Excom Media as marketer and are very excited to see which companies or products we will be able to welcome in our stores in the future," says Josef Meyer, Head of POP Management & Instore Media at Migros Fachmarkt.
The screens appeal to a target group with high purchasing power: around 300,000 customers a week, or around 1.2 million customers a month, visit the popular specialist stores. Thanks to the simultaneous display of advertising content on an average of 30 screens per store, the screens cannot be overlooked in an otherwise static environment and have an immense advertising impact.
Excom Media has become known as an operator and marketer of POS screens in the healthcare sector. Now the company is expanding its digital offering and adding new sectors to its marketing portfolio.
"We have proven over the last ten years that we can successfully market POS screens. Now it's time to take our knowledge and expertise as an advertising marketer at and around the POS to other areas. With the affiliation of Melectronics, we have reached the next stage in our growth strategy and we are very pleased about that," says Marc Goetti, CEO of Excom Media.
