Ex-SRF digital strategist Konrad Weber becomes an independent consultant
How can digital transformation succeed? Although numerous companies have been forced to push ahead with development in recent months, the status quo in many organizations is still sobering. Konrad Weber, a strategy consultant and coach, now wants to support individuals, teams and organizations on their way to becoming a digital organization to ensure that the change is sustainable.
After nine years as a digital strategist, journalist and community manager at Schweizer Radio und Fernsehen SRF, the 31-year-old set up his own business at the beginning of September. "I want to support people so that they can perceive the changes positively and retain their curiosity in the transformation process," said Weber in a statement.
Understanding digitalization as a cultural change
Looking at the Swiss economy, Weber notes that only a few companies have well-founded digital processes in place. "Customer needs often only play a subordinate role in the development of new products, services and structures". The much-cited agility is also often only present in theory in the newly developed processes. This is where Konrad Weber wants to start. As a consultant and coach, he sees strategy work as a collaborative work process in which implementation is jointly supported: "Only a holistic approach leads to success. Changes to processes, structures and the culture of an organization must be comprehensible," says Weber. For Konrad Weber, the focus of his strategy consulting is therefore primarily on people, because: "It's not just the boardroom that has to understand the change, but every single employee should be able to support the change out of conviction."
Weber was able to build up his expertise during his more than twelve years in the media industry. From start-ups to large companies, he has always seen himself as a bridge builder between content and new technologies. Weber is convinced: "Other industries can benefit enormously from the lessons learned from the digital transformation in the media and communications sector."
