Evoq sets the scene for the new Bernafon flagship
To allow both end customers and dealers to experience the new perspectives of hearing from Bernafon, Evoq has staged the Veras product family in the heights of Glacier 3000.
The Zurich-based communications agency focused on people in their individual listening situations, as the agency writes in a press release. The unusual setting was perfect for communicating the performance features of the new Performance, Versatility and Design product family in an emotional yet universally familiar visual language.
The campaign builds on Bernafon's new brand positioning and brand design, which were also realized by the Zurich-based advertising agency in 2008. Evoq conceived and implemented the key visuals, designed a dealer brochure and a product brochure and developed the product claim.
Responsible at Bernafon: Ursula Rytz (Head of Marketing Support), Patrick Zurbach (International Product Manager). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility, concept), Su Elsner (design).
The campaign builds on Bernafon's new brand positioning and brand design, which were also realized by the Zurich-based advertising agency in 2008. Evoq conceived and implemented the key visuals, designed a dealer brochure and a product brochure and developed the product claim.
Responsible at Bernafon: Ursula Rytz (Head of Marketing Support), Patrick Zurbach (International Product Manager). Responsible at Evoq: Adrian Schaffner, Christian Sutter (overall responsibility, concept), Su Elsner (design).
