Evoq: Ringier Print activated
The Ringier Print printing center in Adligenswil is using its «Top Tips» initiative to gather good ideas from its employees in order to continuously improve day-to-day operations. To give the existing suggestion program a new boost, the Zurich-based creative agency Evoq was commissioned to design an internal engagement campaign.
The agency developed a concept with a series of small posters. Absurd suggestions were illustrated on the posters, encouraging employees to think seriously about improvements to their everyday working lives. The posters were displayed for two weeks in various locations throughout the company, reaching practically all of the 300 or so employees at Blick-Druckerei. Parallel to the poster campaign, employees were informed of the relevance of the "Top Tips" in an official letter from the management. The campaign was implemented internally by Ringier's Marketing and Communications department.
