Evoq: Rebranding for WM Partners

The company resulting from the merger operates under the name WM Partners. The merger has created one of the largest independent asset managers in Switzerland, with around 50 employees and over four billion Swiss francs in client assets. Within just three months, the Zurich agency Evoq, which specializes in brand development and communication, conceived, designed and implemented the new appearance of WM Partners. In addition to the logo and claim, letterheads, labeling and communication materials, the website www.wmpartners.ch was also created and programmed in the new corporate design. According to a statement, the new appearance with the independent logo font is intended to underline the company's core values: Independence, individuality and professionalism.

Responsible at WM Partners: Heiner Grüter (CEO). Responsible at Evoq: Colmar von der Goltz (Client Service Director), Oliver Weibel (Executive Board evoq labs), Sara Streule (Senior Design).