Evoq: Brand development for Childcare Service
Childcare Service is now called Profawo. Evoq developed the brand and positioned the company as a comprehensive partner for all types of care situations.
The conception of the new brand included the revision of the brand structure, a new name, the CD development including the implementation of the letterheads, templates and image brochures as well as other media.
Today, Profawo focuses not only on childcare, but on all aspects of reconciling family and work, which is reflected in the new name "Profawo" - pro family and work. The new brand reflects the different needs of the people and generations involved. The colorful and varied color world thereby shows the numerous challenges and solutions for the compatibility of family and work.
Responsible at Profawo: Monika Stampfli. Responsible at Evoq: Adrian Schaffner, Susanne Pfäffli (consulting), Susanne Pfäffli (text/concept), Stefanie Locher, Debora Hillen (design).
