Evoq creates the Fashion Spring campaign for Shoppi Tivoli
The largest shopping center is firmly in the grip of Fashion Spring. The ceiling panels and display banners designed by Evoq transport Shoppi Tivoli visitors to fashion heaven with a unique selection of over 70 fashion stores.
Just in time for the fashion spring, the shopping center launched its own Shoppi Tivoli magazine, to which Evoq contributed print advertising. Supporting the campaign, the fashion stores on the upper floor are advertised by various construction walls on site, which the agency designed.
Evoq developed a cross-media campaign focusing on radio and targeted online advertising. The campaign also included newspaper ads, indoor billboards, and social media activities. An important component of the campaign was once again the brand ambassador DJ BoBo, who invites people to the 1001st DJ BoBo concert in Las Vegas with an exclusive competition in the new Shoppi Tivoli magazine.
