Evoq: Overall appearance for the "Day of the Brand" realized
Evoq developed the entire visual identity for the newly launched «Brand Day» (TdM). The logo is designed to highlight the brand as an asset and a driver of innovation, and to position the event as a platform for brand development, management, and communication.
The developed corporate design defines, among other things, design elements, color scheme and layout grid. In addition to the concept and design of the appearance, the Zurich brand and communications agency also realized the communication surrounding the event, such as flyers, invitations, website, advertisements, etc. The TdM will take place on May 27 in Bern. The congress, which succeeds the "Swiss Brands" conference, was launched by Promarca, the professional association for the Swiss branded goods industry, and the management consultancy HTP St. Gallen.
Responsible at the Swiss Brand Congress: Stephan Feige (initiator and managing director). Responsible at Evoq: Adrian Schaffner (consulting), Christian Sutter (CD), Sofia Bauer (concept, design).
