Evoq develops imagery and sales materials for Generali Group Switzerland
Evoq conceives and redesigns Generali Switzerland's sales documents in the look and feel of the global corporate design.
Following the international relaunch of the Generali Group's corporate identity in 2015, the local country organization commissioned Evoq to redevelop the sales documents and adapt them to the new CD.
Together with the project team on the client side, the branding agency identified internal and external needs, sales channels and management options. It completely restructured the entire sales documentation and illustrated the benefits and core services of the products with appealing and simply designed infographics. This resulted in customer-friendly and modular documents that are extremely efficient to use and manage.
At the same time, Evoq developed its own visual world for the Swiss market that focuses on people, their individual needs, life situation, goals and dreams. Snapshots show everyday situations right in the middle of life: active, genuine and authentic.
Evoq produced all sales documents in four languages, including the consultant and company presentation as a customizable, interactive PDF with quick links and embedded multimedia content.
Responsible at Generali: Eva Fischer, Aleksandra Luzna (Marketing Communications Management), Lara Emma Russi (Graphic & Design Management). Responsible at Evoq: Christian Sutter (mandate management), Susanne Pfäffli (concept, consulting), Sara Streule (art direction), Sandra Spielmann, Stephanie Personnaz (graphic design).
