Eventfrog abolishes ticket advertising
Eventfrog heralds a second revolution: From now on, all tickets will appear completely free of third-party advertising. Ticket sales remain free of charge - and advertising is being rethought.
Eventfrog ticket advertising: A model ends, a promise remains
Ten years ago, Eventfrog shook up the Swiss event industry with a radical move: ticket sales became completely free of charge - financed by advertising on the tickets. This model laid the foundation for rapid growth and made Eventfrog the largest event platform in Switzerland. Now comes the second revolution: Eventfrog ticket advertising is being abolished. From now on, all tickets will be completely free of third-party advertising. Ticket sales will remain 100 percent free of charge.
More professional appearance for event organizers
What was sometimes perceived as annoying by event organizers and ticket buyers in recent years is now history. «Ten years ago we abolished ticket fees, today we are abolishing ticket advertising - this is our second revolution,» says Mike Müller, founder and CEO of Eventfrog. «With tickets without third-party advertising, we enable event organizers to have a more professional brand presence and offer guests a better ticket experience. At the same time, we keep our promise: fee-free ticket sales - without compromise.»
According to the press release, Eventfrog has gradually reduced its dependence on ticket advertising in recent years. Now it is doing away with it completely - without compromising the fee-free model.
Eventfrog rethinks ticket advertising - in the interests of event organizers
Advertising nevertheless remains a key issue for Eventfrog - but consistently in the interests of the event organizers. Hundreds of advertising services are now available on the platform, which can be booked directly with just a few clicks: from event endings in online and print media to radio and public transport to more than 13,000 screens throughout Switzerland. In cooperation with media partners such as Tamedia, CH Media and Livesystems, Eventfrog has become the largest network for event advertising in Switzerland.
«People used to earn money by advertising on tickets - today we earn money by making events even more successful,» says Mike Müller. «This creates real added value for event organizers and is in the interests of everyone involved.»
Eventfrog also wants to bring more freedom and fairness to the event industry in the future - among other things with the recently announced Eventfrog Cashless App, which is intended to turn the smartphone into a fully-fledged cash register: without additional hardware, easy to use and at fair conditions.
More information on the platform and advertising services at https://www.eventfrog.ch.
