SLM's event festival was a success

"We are satisfied with the first edition of the festival. The students on this year's course have done a great job. They have done great pioneering work to continue the production in the future. We can all be proud of that," says Head of School Alexander Haag. "We will be doing a lot of the same things next year, but at the same time we will also be changing and improving a lot of things in order to continuously adapt to the needs of our visitors."Around 100 hours of work per studentThe 24 students invested a total of around 2,400 hours in the production. Instead of a dry diploma thesis, the Event school The students are also planning to produce their own festival in the future. The organizing committee consisted of six groups of four students each. Group one was responsible for infrastructure, technology and all construction projects. Group two was responsible for marketing and media partnerships. Group three was responsible for sponsorship and its integration before and during the festival. Group four for the line-up and the associated selection of all nine bands. Group five was responsible for all activities during the event as well as the culinary offer and drinks. And group six was responsible for all visitor surveys and finances. The festival offered visitors 15 hours of live entertainment. The highlights were the two headliners Manillio and Pablo Nouvelle.Continuity as a success factorThe aim is to strengthen the SLM Festival brand continuously. This would take another two to three years to make production profitable. "Anything else is an illusion," says Haag, adding: "But that's exactly what we want to pass on to our students." Compared to corporate events, public audience events have to be designed completely differently. Continuity is sometimes a key success factor.