Eventagentur.ch brings spring to the streets for Manor

Manor's new branding is being communicated not only with Wirz Werbung's communication campaign, but also with a flowery three-dimensional idea. The event agency.ch has come up with something entirely in keeping with the new claim "Donnons du style à la vie": The new poster campaign from March 12 to 15, 2008 was staged using small trees in spring-like bloom. In locations such as Basel, Chur, Lausanne and Vevey, even the large trees on the street were dressed in spring-like blossoms overnight. The flowers consist of a red manor blossom in the middle and a white blossom in the background. The lilac trees will be sold on Wednesday to benefit WWF's "My Action for the Amazon" campaign. According to the agency, buyers will save at least 200 square meters of trees in the Amazon for a year.
Responsible at Manor:
Walter Tagliaferri (Head of Communications/ Media), Nicole Calegari (Project Management), Roman A. Müller (Overall Responsibility/ Marketing Director). Responsible at Eventagentur.ch AG: Daniela Hediger (project management) Yvonne Hartmann (sub-project manager), Elmar Schäfer (overall responsibility), Dekoplus: Christoph Hagedorn (decoration and flowering) Lüscher und Hirschmüller: Hubert Lüscher (technical implementation), Thomas Zimmermann (photos), Wirz Werbung: Petra Dreyfus (consulting).