Eva also has a flair for service
The redesigned Tages-Anzeiger revitalizes the reading experience and pushes the service topics
The redesigned Tages-Anzeiger revitalizes the reading experience and pushes the service topicsBy Daniel SchifferleThe redesigned Tages-Anzeiger pushes the service topics and links them to the TV program, which is a crowd puller. Although the changes to the page architecture and typography are only minor, they significantly revitalize the reading experience.
Since last Monday, the Tages-Anzeiger has been more contrasting, more colorful, more tabloid-like. But there are actually only a few changes that have a big impact. One of these is the new table of contents, a horizontal strip at the top of the front page and at the beginning of each bundle to guide readers.
No visual approximation to the SonntagsZeitung
A second table of contents in the bottom left-hand quarter of the front page provides detailed outlines that already reflect the core of the story. This makes the first page even more of a treasure trove for a quick reading experience. And learns from the commuter newspapers, which are masters at getting to the heart of topics.
The only minor changes to the typography also create a completely new groove. The typeface remains the same, but the previous confusion of font sizes has been standardized. "Elegant, classy, refined," is how editor-in-chief Philipp Löpfe characterizes the completely new effect it has created. But one thing is obvious: the new Tages-Anzeiger has unmistakably taken a big step closer to the SonntagsZeitung in terms of appearance.
However, Löpfe denies that a convergence of the two brands is intended. "We don't want to come across as upbeat or tabloid-like, and unlike the SonntagsZeitung, we will be very cautious about removing content elements".
The most striking change in the redesigned Tages-Anzeiger is in the sixth bundle. This is where the service topics are now located: "Computers" on Monday, "Cars & Technology" on Tuesday, "Travel" on Wednesday, "Media" on Thursday, "Accounts" on Friday and "Savoir-vivre" on Saturday.
With this prominent positioning, the Tages-Anzeiger is clearly enhancing the importance of service topics. "Market research has identified a growing need for magazine and service topics, and we are responding to this," says Löpfe. The increased importance of the service topics is also underlined by the fact that they are now available all year round and that the previous eleven-week break in publication during the summer will no longer apply.
Now the
Cashier has her say in the Tagi
And a very special trick ensures that readers no longer simply ignore the service topics. This is because the television and radio program is now housed in this place - a driving force for the sixth bundle that is to be profiled and has thus been elegantly integrated into the newspaper. But it is also full of other news.
For example, there is the daily calendar of events or the comic "Eva" by Jaermann/Schaad, which can be found daily on the last page. In contrast to the bought-in comics such as "Garfield" or "Hägar", which used to populate the Tages-Anzeiger, "Eva" is an in-house production. In the future, the quirky supermarket cashier will provide accurate and farmer-smart insights on current topics.
The new layout was designed by Michael Jones in collaboration with Tagi-AD Markus Roesch and Toni Lienhard. Jones is an old acquaintance of the Tagi, as he was already involved in the last relaunch in late summer 1997. At that time, however, he was still working for the renowned newspaper designer Roger Black. Jones has since set up his own business.
Since last Monday, the Tages-Anzeiger has been more contrasting, more colorful, more tabloid-like. But there are actually only a few changes that have a big impact. One of these is the new table of contents, a horizontal strip at the top of the front page and at the beginning of each bundle to guide readers.
No visual approximation to the SonntagsZeitung
A second table of contents in the bottom left-hand quarter of the front page provides detailed outlines that already reflect the core of the story. This makes the first page even more of a treasure trove for a quick reading experience. And learns from the commuter newspapers, which are masters at getting to the heart of topics.
The only minor changes to the typography also create a completely new groove. The typeface remains the same, but the previous confusion of font sizes has been standardized. "Elegant, classy, refined," is how editor-in-chief Philipp Löpfe characterizes the completely new effect it has created. But one thing is obvious: the new Tages-Anzeiger has unmistakably taken a big step closer to the SonntagsZeitung in terms of appearance.
However, Löpfe denies that a convergence of the two brands is intended. "We don't want to come across as upbeat or tabloid-like, and unlike the SonntagsZeitung, we will be very cautious about removing content elements".
The most striking change in the redesigned Tages-Anzeiger is in the sixth bundle. This is where the service topics are now located: "Computers" on Monday, "Cars & Technology" on Tuesday, "Travel" on Wednesday, "Media" on Thursday, "Accounts" on Friday and "Savoir-vivre" on Saturday.
With this prominent positioning, the Tages-Anzeiger is clearly enhancing the importance of service topics. "Market research has identified a growing need for magazine and service topics, and we are responding to this," says Löpfe. The increased importance of the service topics is also underlined by the fact that they are now available all year round and that the previous eleven-week break in publication during the summer will no longer apply.
Now the
Cashier has her say in the Tagi
And a very special trick ensures that readers no longer simply ignore the service topics. This is because the television and radio program is now housed in this place - a driving force for the sixth bundle that is to be profiled and has thus been elegantly integrated into the newspaper. But it is also full of other news.
For example, there is the daily calendar of events or the comic "Eva" by Jaermann/Schaad, which can be found daily on the last page. In contrast to the bought-in comics such as "Garfield" or "Hägar", which used to populate the Tages-Anzeiger, "Eva" is an in-house production. In the future, the quirky supermarket cashier will provide accurate and farmer-smart insights on current topics.
The new layout was designed by Michael Jones in collaboration with Tagi-AD Markus Roesch and Toni Lienhard. Jones is an old acquaintance of the Tagi, as he was already involved in the last relaunch in late summer 1997. At that time, however, he was still working for the renowned newspaper designer Roger Black. Jones has since set up his own business.
