Discover Europe - with SBB

SBB's poster and online campaign is designed to show the Swiss at a glance how quickly and comfortably and, above all, cheaply they can get to Munich, Salzburg or Milan by train - compared with a plane or car, they land right in the center of town and can make good use of their travel time, according to a statement on Tuesday.

However, it's not just the four posters that will initially whet people's appetites for discovering new things by train, but also brochures, a direct mailing, and a newly designed landing page including an online quiz. Additional online measures and public reports supplement the campaign with cultural tips on the individual destinations.

Responsible at SBB International Passenger Traffic: Reto Meissner (Head of Marketing Communications Passenger Traffic), Petra Thomann (Project Management Marketing Communications). Responsible agency: Contexta. Photo: Jonathan Heyer (photographer), Patrik Rohner (photo editor). Production company: All-in Production. Online: Maxomedia.