Eurobest launches two new categories
This year, the Eurobest creative competition for radio, TV/cinema, print, outdoor, and interactive advertising is adding two new categories to its lineup: «Direct» and «Integrated.».
The Eurobest creative competition for radio, TV/cinema, print, outdoor and interactive advertising is adding two new categories to its program this year. In the "Direct" category, the jury honors creative and innovative work in the field of direct marketing. The "Integrated" category honors campaigns that combine a media mix of at least three different types. The jury, which is chaired by the competition president, is made up of ten members from the other categories. According to Terry Savage, Executive Chaiman of Eurobest, the two new categories will help to establish the creative strength of the competition. Information on the conditions of participation and the categories will be available from mid-August at
http://www.eurobest.com. The submission period starts on September 7. At the beginning of December, the jury in London will evaluate the submitted works. The shortlist places will be determined on December 5, the winners will be announced on December 7.
