Eurobest 2010: Ikea is advertising operator of the year
The organizers of the European advertising festival Eurobest have named IKEA «Advertiser of the Year» for 2010. The Swedish furniture retailer has been awarded the title “Advertiser of the Year.”.
The award is due to those advertisers who excel in innovative marketing of their products and welcome and encourage the creative work of their agencies. Ikea, in collaboration with various advertising agencies worldwide, has succeeded in implementing its business idea: to offer and make affordable design and functional furniture accessible to the widest possible audience, Publicitas Cinecm writes in a media communiqué. The cultural differences of the various markets have always been taken into account and integrated into the campaigns, it said.
The trophy will be presented to Claudia Willvonseder, Global Marketing Manager of Ikea at the Eurobest Award Ceremony on Wednesday, December 8, 2010. Ikea has won a total of 31 Eurobest trophies in all categories to date. The furniture store also excelled in international advertising competitions, such as in 2003, when Ikea won the Grand Prix for the "Lamp" campaign in Cannes.
Publicitas Cinecom is the Swiss representative of the International Advertising Festival in Cannes and, within this framework, also a partner of the European advertising festival Eurobest. Cinecom supports the organizers and festival participants during the preparations and in the implementation. The Eurobest will take place from December 7 to 8, 2010 in Hamburg. Registrations are still available at Eurobest.com possible.
The trophy will be presented to Claudia Willvonseder, Global Marketing Manager of Ikea at the Eurobest Award Ceremony on Wednesday, December 8, 2010. Ikea has won a total of 31 Eurobest trophies in all categories to date. The furniture store also excelled in international advertising competitions, such as in 2003, when Ikea won the Grand Prix for the "Lamp" campaign in Cannes.
Publicitas Cinecom is the Swiss representative of the International Advertising Festival in Cannes and, within this framework, also a partner of the European advertising festival Eurobest. Cinecom supports the organizers and festival participants during the preparations and in the implementation. The Eurobest will take place from December 7 to 8, 2010 in Hamburg. Registrations are still available at Eurobest.com possible.
