Euro RSCG Zurich becomes Havas Worldwide Zurich
As of September 1, 2012, Euro RSCG Zurich will be called Havas Worldwide Zurich and the Western Switzerland branch accordingly Havas Worldwide Genève.
The change of name from Euro RSCG to Havas Worldwide had been discussed for several years, as the brand name of the Havas holding company, which is listed on the Paris stock exchange, is simpler and also better expresses the "think global, act local" philosophy of the network, which operates with 233 agencies in 75 countries, according to a statement. The right time has now come, not least to demonstrate the simple structure.
The Havas group will consist of Havas Worldwide, which includes the Euro-RSCG network, and Havas Media, which will include all global media agencies. In addition, they are also in the process of creating a new umbrella brand, Havas Digital, which will operate through both Media and Digital. This new brand is intended to emphasize that digital is at the heart of the agencies and the strategy.
