Euro RSCG Zurich takes over Catsky & Partner
The agency Catsky & Partner will be integrated into Euro RSCG Zurich. Owner Claude Catsky will serve as Creative Director at his new employer. He will bring his existing clients with him. The name Catsky & Partner, however, will no longer exist.
The Catsky & Partner agency is being integrated into Euro RSCG Zurich. Owner Claude Catsky will join his new employer as Creative Director. He will take his existing clients with him. However, the name Catsky & Partner will no longer exist. "We are gaining a highly creative mind", said Frank Bodin, CEO of Euro RSCG Zurich/Geneva, to Werbewoche. "I greatly appreciate his work. Catsky has performed consistently well over the years". They already knew each other from their time together at McCann-Erickson, and Catsky has been working part-time for Euro RSCG for some time. "We therefore know that we can work together. Agencies are fragile entities and the chemistry always has to be right." With Catsky & Partner, they are taking over a creative brand.
"I have been thinking about such a move for some time and have now found the right partner in Euro RSCG Zurich," comments Catsky on the takeover. "Frank Bodin is one of the greats of Swiss advertising, his name stands for the consistent creative quality for which he is always at the forefront. In addition, we have known and appreciated each other since our time together at McCann-Erickson". Catsky is therefore convinced that his decision was the right one. As a small agency, it has not become any easier to survive in a highly competitive market. He also firmly believes that we can achieve more together.
"I have been thinking about such a move for some time and have now found the right partner in Euro RSCG Zurich," comments Catsky on the takeover. "Frank Bodin is one of the greats of Swiss advertising, his name stands for the consistent creative quality for which he is always at the forefront. In addition, we have known and appreciated each other since our time together at McCann-Erickson". Catsky is therefore convinced that his decision was the right one. As a small agency, it has not become any easier to survive in a highly competitive market. He also firmly believes that we can achieve more together.
