Euro RSCG Zurich: SRG subsidiary RTR wins in pitch
The creative team at Euro RSCG Zurich is now responsible for promoting the RTR program, which aims to connect even more closely with its audience through a more narrative-driven style. The agency won the pitch against two other agencies.
Radiotelevisiun Svizra Rumantscha, based in Chur, provides the public service for Switzerland's fourth language region. RTR acts as a bridge between the linguistically disparate regions of Graubünden and the Romansh diaspora by broadcasting a 24-hour radio program and its Romansh TV reports on Swiss television SF 1.
