Euro RSCG Zurich makes waves for the Zurich Chamber Orchestra ZKO
Euro RSCG Zurich has recently begun handling the advertising campaign for the Zurich Chamber Orchestra (ZKO). In its first ad campaign, the agency brings the orchestra’s musical experience to life in a way that viewers can both see and feel.
Euro RSCG Zurich recently began orchestrating the advertising for the Zurich Chamber Orchestra (ZKO). Following a redesign of the logo and the revision and standardization of the overall appearance, the first poster and advertising motif can now be seen.
The aim was to communicate the new orchestra leadership under conductor Muhai Tang. Euro RSCG also made the orchestra's musical experience visible and tangible. As stated in a communiqué, powerful sound experiences are equated with the sound of the ZKO. This is also intended to reach a younger target group. The focus will also be placed on this target group in other measures that are already in progress.
The aim was to communicate the new orchestra leadership under conductor Muhai Tang. Euro RSCG also made the orchestra's musical experience visible and tangible. As stated in a communiqué, powerful sound experiences are equated with the sound of the ZKO. This is also intended to reach a younger target group. The focus will also be placed on this target group in other measures that are already in progress.
