Euro RSCG Zurich: Round campaign for SAM
The advertising agency Euro RSCG Zurich has created a campaign for the internationally active asset manager SAM. The goal is to promote the company’s various investment solutions and to reflect its «Sustainability Foresight.».
SAM is an asset manager that has specialized exclusively in sustainable investments since it was founded in 1995. The investment philosophy is to evaluate companies not only according to traditional criteria, but also from the point of view of sustainability. The result is an idea that uses the logo to communicate this core competence. Promising future technologies and future trends are illustrated. The concept is used in the form of web banners and advertisements in various national and international magazines.
Responsible at SAM: Patrick Farinato (Head Marketing), Katja Breitenmoser (Manager Marketing Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Peter Schäfer (strategy), Rob Hartmann (AD), Nemi Gajic (text/concept), Isabelle Bühler (graphics), Dominic Hoegger, Patrizia Biagini (consulting).
