Euro RSCG Zurich: Radio spots developed for Peugeot
The agency Euro RSCG Zurich has designed a radio campaign for Peugeot, which can be heard on Swiss stations during the vacation season in German, French and Italian.
Vacation time is car travel time, the agency said in a statement. Going on vacation without a car check often ends up in a garage abroad. If language problems and untrustworthy car mechanics are added to the mix, it can be expensive. Based on this insight, Euro RSCG Zurich has designed a radio campaign for its client Peugeot Suisse, in which foreign garages speak out and tell the listener what they really mean. That's why it's better to go to a Peugeot summer check beforehand, so that it doesn't get expensive afterwards.
Responsible at Peugeot (Suisse): Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager), Luciano Paludi (Marketing Parts & Service Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Wolfgang Bark (text), Niklaus Huwyler, Marcel Mägerle, Desiree Guzman (consulting), Jingle Jungle (recording studio).
