Euro RSCG Zurich makes sustainable values tangible
Euro RSCG Zurich has developed a campaign for SAM (Sustainable Asset Management). The focus is on SAM's methodology.
The campaign was developed on the basis of the new positioning "Sustainability - The Essence of Value. (English: "Sustainability - The Essence of Value"). Illustrated diagrams are used to show SAM's complex business model. These diagrams show how sustainability data creates opportunities for investors. The headlines thereby underline the achievement of the sustainable investment boutique: the conversion of sustainability criteria into corporate and financial values. After all, true value can only be identified through thorough analysis, the agency said in a statement Wednesday.
The campaign starts with 6 subjects in the print editions and websites of the NZZ and the Financial Times Europe as well as on animated posters at Zurich airport. In addition, a campaign microsite gives the target group an insight into the effective sustainability data from SAM's annual company assessment and a webcast shows how this data is integrated into the financial products. http://www.sam-group.com/substanz
Responsible at SAM Sustainable Asset Management: Marketing & Communications: Katja Breitenmoser Karpf (Head of Marketing), Sabine Seiler (Senior Manager Reporting & Web), Ana Victoria Quaas-Brown (Senior Manager Marketing Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (executive creative director), Marietta Albinus (art direction), Florian Birkner (text/concept), Anne-Marie Pappas (graphics), Patrick Naef.
