Euro RSCG Zurich: Campaign created for Swiss Post International
Swiss Post International is now launching a new expertise campaign for its B2B division, developed by Euro RSCG Zurich.
While the former brand campaign previously focused symbolically on the company's values, the new campaign is aimed very specifically at the services of Swiss Post International and its employees. In the two new motifs "Rubik's Cube" and "Chess", the campaign communicates how employees tackle every international shipping task, no matter how complex, and always find the best solution.
The campaign starts immediately. The subjects will be used internationally in various special interest magazines, as posters at trade fairs and as online banners. For the first time, a floating banner will also be used on the Financial Times homepage, presenting the "Rubik's Cube" subject in animated form.
Responsible at Swiss Post International: Domenico Pereira (Head of Communication), Therese Leibinn (Brand Management). Responsible at Euro RSCG Zurich: Alexander Holtz, Tom Seinige (CD), Wolfgang Bark, Tim Boin (text), Marietta Albinus, Tom Schicker (AD), Anne-Marie Pappas, Martin Bettler (graphics), Cara-Anne Specker (art buying), Nicolas Baechtold (web project manager), Peter Schäfer (strategy), Walter Tagliaferri, Franziska Schmid, Milena Elias, Lucia Staub (consulting), Stephan Schacher (photographer), Frank Bodin (overall responsibility).
Online banner:
