Euro RSCG Zurich: Campaign developed for AWS
Euro RSCG Zurich has developed a poster campaign for Aussenwerbung Schweiz (AWS), which is intended to sum up the benefits of poster advertising and thus provide proof that poster advertising must work.
The core idea of the campaign for the umbrella organization of companies and individuals interested in outdoor advertising in Switzerland is to stage the poster as a large medium. The size of the poster stands for the great potential of brand success. This is visualized with small but highly successful products that - reproduced almost in their original size - demonstrate the power of poster advertising. All under the motto "For big things. The poster."
Icons of the brand world such as Victorinox pocket knives, Haribo Gold Bears, BIC razors and Duracell batteries were won as protagonists for the campaign. The subjects can be seen throughout Switzerland with immediate effect.
Responsible at AWS: Mélanie Giger (Managing Director), Markus Ehrle (APG|SGA), Lena Martschenko (Clear Channel). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Remo Rudolf (graphics), Niklaus Huwyler, Marcel Mägerle (consulting), Cara-Anne Specker (art buying).
