Euro RSCG Zurich: Guerilla action realized for Zurich Film Festival
As part of the new campaign under the slogan «Zürich Makes Eyes,» Euro RSCG Zurich has staged a guerrilla marketing campaign for the Zurich Film Festival. Just like in the commercial and on the posters, this campaign focuses on light and projections.
On the evening before the start of the festival, the headlights of over 1,000 Zurich bicycles were covered with a sticker. As they pedaled off, the numerous bicycle lights became projectors, and the riders carried the one-eyed logo of the film festival out into the entire city.
> Euro RSCG Zurich: Setting the scene for the Zurich Film Festival 2011
Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Barbara Furrer (Marketing, Sponsoring and Event). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Dominique Magnusson, Ivan Madeo (creation), Nathalie Jakober (consulting), Edi Burri (production).
