Euro RSCG Zurich: Industry communication delivered for Swiss Post International
Swiss Post International is now focusing part of its sales activities on specific industries. The focus is on publishing and media, mail-order retail, financial services, and tourism. To this end, Euro RSCG Zurich has developed a campaign under the tagline «Excellence delivered.».
At the heart of the website are four print motifs that dramatize the added value for national and international customers. Further measures such as a website, mailings, brochures and internal communication tools extend the presence into other media. The campaign is now on air in Switzerland and abroad.
Responsible at Swiss Post International: Martine Reymond (Head of Communication), Ursula Gasser (Marketing Communication Manager), Ramona Fedrizzi (Marketing Communication Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein, Christian Bobst (creative director), Wolfgang Bark (text), Marietta Albinus (art director), Anne-Marie Pappas (graphics), Peter Schäfer (strategy), Walter Tagliaferri, Lucia Staub, Milena Elias (consulting), Verena Rentsch (art buying), Edi Burri (production). Felix Streuli (photography/image editing), Optimedia AG (media).
