Euro RSCG Zurich: Setting the scene for the Zurich Film Festival 2011
Euro RSCG Zurich created a campaign for the 2011 Zurich Film Festival under the slogan «Zurich Opens Your Eyes.».
The Zurich Film Festival will once again take place from September 22 to October 2, 2011. The event is now one of the three most important film festivals in Switzerland and set a new record in the last edition with around 40,000 spectators, as Euro RSCG Zurich writes in a statement. In keeping with the program, the agency has developed a new festival image and campaign under the motto "Zurich makes eyes". At the center of the implementation are projections on buildings and objects in the film city of Zurich.
Both the official festival trailer, which runs in cinemas, on Swiss television and online, and the poster campaign show in a poetic, cinematic style how the 7th Zurich Film Festival makes us marvel throughout the city. All projected film clips in the trailer are from contributions to the festival program.
The campaign has been made possible thanks to the kind permission of the filmmakers and the great support of the implementing partners.
Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Barbara Furrer (Marketing, Sponsoring and Event). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Ivan Madeo, Lars Haensell (concept/text), Christina Wellnhofer, Dominique Magnusson, Régine Cavicchioli (AD/graphics), Nathalie Jakober (consulting), Verena Rentsch (art-buying), Lamar Hawkins (producer). Implementation Partners: Boutiq Filmproduktion: Sebastian Harms (director), Tobias Dengler (camera), Florian Liertz (production/postproduction); Jingle Jungle Tonstudio: Federico Bettini (music composition), Christoph Benz (sound); Fotoproduktion: Gian Paul Lozza (photography), Pixelpolish (image editing).
