Euro RSCG Zurich: 10 Days Winterthur - The Discovery Tour
As part of Euro RSCG Zurich's Winterthur campaign, the application period for a special social media action starts today, Monday. The campaign, which is intended to be a culture shock, runs under the motto "10 Days Winterthur - The Discovery Tour".
A man or woman from Switzerland is being sought who will move into a shared apartment in Winterthur for 10 days. From there, they will blog daily on Facebook about their experiences. The creative team at the Euro RSCG advertising agency in Zurich has ensured that this will be a real adventure, including culture shock, according to a statement from the agency. The community also plays a role. Facebook users can directly influence the explorer's daily life and set tasks that he or she must complete in Winterthur.
The application as a discoverer will take place directly on Facebook starting today, Monday, and the community will also vote on the winner here. The discovery tour will then start on May 31, 2012.
Responsible for "10 Days Winterthur - The Discovery Tour: Remo Rey (Project Management, Winterthur Tourism), Maya Gadgil (Standortförderung Region Winterthur), Andreas Friolet (City of Winterthur). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Alexander Holtz (creative direction), Wolfgang Bark (text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Nicolas Baechtold (web project manager), Amanda Portmann, Niklaus Huwyler (consulting).
