Euro RSCG promotes SBB's new half-fare offer
This fall, SBB is launching a new Half-Fare travelcard with an integrated Visa card. SBB is promoting its new offer with a campaign by Euro RSCG Zurich and the slogan "Pay with your Half-Fare travelcard".
This fall, SBB is launching a new Half-Fare travelcard with an integrated Visa card. SBB is promoting its new offer with a campaign by Euro RSCG Zurich and the slogan "Pay with your Half-Fare travelcard".
The aim of the campaign is to advertise an additional service for regular customers, writes SBB in a press release. The image of a combination of train travel and shopping was implemented in posters on which train attendants are also employees in the shoe store or restaurant.
The campaign for the Half-Fare travelcard with free credit card will start in October. In an initial phase, brochures at points of sale and train stations as well as mailings will be used. Posters and advertisements will also be placed later.
Responsible at SBB: Marta Kwiatkowski (Head of Customer Management), Colette Manella (Head of Communications Customer Management), Nadia Gunzinger (Project Manager Communications). Responsible at Euro RSCG Zurich: Jürg Aemmer (Creative Director), Barbara Strahm (Art Director), Christian Schirmer (Text), Grit Böhme, Samuel Huber (Graphics), Sebastian Zeuner, Walter Tagliaferri (Consulting), Roman Emunds (Strategy), Caroline Webb (Art Buying), Edi Burri (Production), Frank Bodin (Overall responsibility).
The aim of the campaign is to advertise an additional service for regular customers, writes SBB in a press release. The image of a combination of train travel and shopping was implemented in posters on which train attendants are also employees in the shoe store or restaurant.
The campaign for the Half-Fare travelcard with free credit card will start in October. In an initial phase, brochures at points of sale and train stations as well as mailings will be used. Posters and advertisements will also be placed later.
Responsible at SBB: Marta Kwiatkowski (Head of Customer Management), Colette Manella (Head of Communications Customer Management), Nadia Gunzinger (Project Manager Communications). Responsible at Euro RSCG Zurich: Jürg Aemmer (Creative Director), Barbara Strahm (Art Director), Christian Schirmer (Text), Grit Böhme, Samuel Huber (Graphics), Sebastian Zeuner, Walter Tagliaferri (Consulting), Roman Emunds (Strategy), Caroline Webb (Art Buying), Edi Burri (Production), Frank Bodin (Overall responsibility).
