Euro RSCG continues campaign for Bag and Aids aid
Euro RSCG Zurich has developed a new TV commercial, new headlines, and a new giveaway for the Federal Office of Public Health (FOPH) and AIDS-Hilfe Schweiz (AHS).
In 2010, the core idea of the HIV prevention campaign for the Bag and the AHS is once again as follows: unprotected sex is addressed by means of fast sex, followed by the risk check at www.check-your-lovelife.ch, which is the focus of the campaign. http://www.check-your-lovelife.ch/
At the beginning of the year, the HIV prevention campaign is taking up the carnival season to mark the occasion, according to a statement from the agency. This is because the desire and risk of unprotected sex increases with the festive mood and the alcohol level.
In the new "Costume" TV commercial, once again only seconds pass before there is not much left of the costume. As an additional measure, specially prepared Fasnachtströten are distributed at various costume balls to illustrate how quickly lust can make itself felt. In addition, new fast sex headlines such as "Zack-Bums" ensure that the topic of "safer sex" remains in the consciousness of the Swiss population.
> To the spot
At the beginning of the year, the HIV prevention campaign is taking up the carnival season to mark the occasion, according to a statement from the agency. This is because the desire and risk of unprotected sex increases with the festive mood and the alcohol level.
In the new "Costume" TV commercial, once again only seconds pass before there is not much left of the costume. As an additional measure, specially prepared Fasnachtströten are distributed at various costume balls to illustrate how quickly lust can make itself felt. In addition, new fast sex headlines such as "Zack-Bums" ensure that the topic of "safer sex" remains in the consciousness of the Swiss population.
> To the spot
Responsible at the Federal Office of Public Health (FOPH): Adrian Kammer, Campaign Manager, Norina Schwendener, Campaign Project Manager. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Axel Eckstein (CD), Marietta Albinus, Rob Hartmann (AD), Nemi Gajic, Urs Zwyssig (text), Emi Lehmann, (graphics), Anna Colby (art buying), Caroline Ronzani, Marianne Sauter (consulting), Edi Burri (production). Media Agency: Mediaxis-MPG.
