Euro RSCG turns Zurich into a turntable
News from the guerrilla front: Euro RSCG is placing label stickers on everything round for Hum Records.
After Adidas was awarded
Plastic ducks and Ikea with a bed move the topic
Guerrilla marketing became the talk of the town in the
quiet on the advertising front in recent weeks. Now, Euro RSCG is setting off on a
new raid: On everything that is round. Car wheels, traffic signs,
Gully lids and even paper plates from take-aways are being replaced in Zurich by
a cleverly placed sticker in no time at all into a
record. This is how the Hum vinyl record store is advertised
Records, which is to be made known to a wider Zurich audience.
should. "The adhesives are now being used everywhere where they are not
are likely to be", promises Euro RSCG in a press release.
Plastic ducks and Ikea with a bed move the topic
Guerrilla marketing became the talk of the town in the
quiet on the advertising front in recent weeks. Now, Euro RSCG is setting off on a
new raid: On everything that is round. Car wheels, traffic signs,
Gully lids and even paper plates from take-aways are being replaced in Zurich by
a cleverly placed sticker in no time at all into a
record. This is how the Hum vinyl record store is advertised
Records, which is to be made known to a wider Zurich audience.
should. "The adhesives are now being used everywhere where they are not
are likely to be", promises Euro RSCG in a press release.
