Euro RSCG wins global creative account from Credit Suisse
Havas subsidiary Euro RSCG prevailed over TBWA in the final round of the competition for Credit Suisse's global classic advertising account. DDB, Saatchi & Saatchi, and McCann-Erickson had already been eliminated.
The Havas subsidiary Euro RSCG has prevailed over TBWA in the final for the Credit Suisse global classic account. DDB, Saatchi & Saatchi and McCann-Erickson had previously been eliminated. The account holder was McCann Erickson, Frankfurt. The London colleagues from McCann Erickson were invited to the presentation competition. According to Wuv.de, only London agencies were allowed to present.
Euro RSCG already managed Credit Suisse's global budget from 2001 to 2004. At that time, the Zurich office was in charge, now it is London. A complete realignment of the communications strategy was the reason for the tender. In future, the media mix is to focus on outdoor and digital media. Everything that is shown on television is to be used efficiently for the target group, for example on Bloomberg TV.
Euro RSCG already managed Credit Suisse's global budget from 2001 to 2004. At that time, the Zurich office was in charge, now it is London. A complete realignment of the communications strategy was the reason for the tender. In future, the media mix is to focus on outdoor and digital media. Everything that is shown on television is to be used efficiently for the target group, for example on Bloomberg TV.
