Euro RSCG wins pitch for Weight Watchers

 The Swiss branch of Weight Watchers has opted for a new advertising agency following a presentation by a competitor. The Zurich agency Euro RSCG is now advertising for the weight reducer. According to a statement from the agency, the creative team was able to convince Weight Watchers with a clear strategic recommendation and good implementation at all levels. The first works in the form of advertisements, mailings, radio spots and online campaigns are to be seen in late summer in French- and German-speaking Switzerland.