Euro RSCG wins pitch for M-Electronics

The electronics division of Migros will now be managed by Euro RSCG Zurich, which won a pitch against three competitors and was commissioned to realign the M-Electronics brand and support sales. According to a report in the Tages-Anzeiger newspaper on August 30, the budget amounts to
20 million francs. Migros spokesman Urs Peter Naef did not wish to comment on this figure to Werbewoche at the time. Competitor Media
market spends 28 million advertising francs according to Media Focus.