Euro RSCG designs new print campaign for Credit Suisse
Credit Suisse has launched a new testimonial campaign for its private banking division. For the campaign, the bank’s clients were photographed by Zurich-based photographer Nico Schaerer in front of Switzerland’s most impressive trees.
A tree that has grown over decades is intended to symbolize the values that characterize Credit Suisse Private Banking: stability, sustainability, long-termism, flexibility and growth. This message is further reinforced by the headline. The aim of the campaign is to further consolidate Credit Suisse's role in Swiss private banking, the agency said in a statement.
The print campaign comprises five subjects. These include the 550-year-old Mümliswil oak in the canton of Solothurn, the sycamore maple of Wiesenberg with a trunk circumference of around ten meters, and the oldest oak in Europe in Châtillon in the Jura. The campaign has been featured in newspapers and magazines throughout Switzerland since June 16, 2012.
Responsible at Credit Suisse: Tarkan Özküp (overall responsibility), Beat Wyss (Marketing Private Banking Switzerland), Anja Herrmann, Alessandra Ira, Delila Kurtovic (Advertising Private Banking). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (Executive Creative Director), Andrea Huber (Art Direction), Florian Birkner (Text/Concept), Laurie Morard (Graphics), Walter Tagliaferri, Patrick Naef.
