Euro RSCG Genève: Drawing attention to dangers on the web for Action Innocence
Action Innocence is dedicated to protecting the dignity and integrity of children online. In January 2009, the organization launched a new awareness campaign, which was developed by the agency Euro RSCG Genève.
Action Innocence is committed to protecting the dignity and integrity of children on the Internet. In January 2009, the organization launched a new awareness-raising campaign, which was implemented by the agency Euro RSCG Genève. The two subjects, a toy car and a doll's house, are intended to show how dangerous it can be to allow children to surf the Internet without supervision and information, according to the press release.
The subjects were adapted for various advertising media such as TV commercials, posters, advertisements and Internet banners. The campaign has been on display throughout Switzerland since January 12, 2009 and will also be shown in France from spring 2009.
Responsible at Action Innocence: Tiziana Bellucci. Responsible at Euro RSCG Genève: Delphine Saulnier (consultant), Pierre-Alain Brandt (CD), Yoann Cosson (AD), Thibault Michal (copywriter). Producer: Le Studio, Geneva (Nicolas Zen-Ruffinen, Julien Bourdeille). Photographer: Pascal Habousha, Brussels. Media: Mediatonic, Geneva.
The subjects were adapted for various advertising media such as TV commercials, posters, advertisements and Internet banners. The campaign has been on display throughout Switzerland since January 12, 2009 and will also be shown in France from spring 2009.
Responsible at Action Innocence: Tiziana Bellucci. Responsible at Euro RSCG Genève: Delphine Saulnier (consultant), Pierre-Alain Brandt (CD), Yoann Cosson (AD), Thibault Michal (copywriter). Producer: Le Studio, Geneva (Nicolas Zen-Ruffinen, Julien Bourdeille). Photographer: Pascal Habousha, Brussels. Media: Mediatonic, Geneva.
