Euro RSCG goes into the winter with Peugeot

Euro RSCG Zurich was commissioned by Peugeot (Suisse) with the conception and realization of a launch campaign for the new Peugeot 4007 4×4. The campaign has now been launched throughout Switzerland. The campaign theme focuses on the Peugeot design. It puts all other comparable vehicles in the shade and makes them look cumbersome, according to a press release. The advertisements can be seen in the Sunday press, daily newspapers, magazines and selected special interest titles. In October, the campaign will be supplemented by megaposters and e-boards. There will also be an Internet campaign as well as flanking measures at the POS, direct mails and dealer advertisements. According to the press release, Peugeot (Suisse)'s declared aim is to quickly build awareness of the new model. Responsible at Peugeot (Suisse):
Nicolas Perrin, Director Marketing; Maya Hitz, Head of Advertising & Promotion; Philipp Marquard, Head of Advertising. Responsible at Euro RSCG Zurich: Jürg Aemmer (CD), Claude Catsky (CD/concept), Regine Cavicchioli (graphics), Maya Iseli (art buying), Eveline Fasser, Niklaus Huwyler, Fiona Gottwald (consulting), Frank Bodin (overall responsibility), Hannes Kutzler (photo, image editing).