Euro RSCG conducts the Zurich Chamber Orchestra

The Zurich-based creative agency is responsible for the new image of the Zurich Chamber Orchestra. The logo of an orchestra functions like the logo of a product, according to a press release. The design must be easy to understand and also demonstrate a likeable brand value. The logo of the Zurich Chamber Orchestra, which consists of the string ZKO, was newly created from characters known from musical notation. This has created a link between the name and the music. In addition to the logo, the entire communication of the ZKO is to be made with a creative, artistic claim in order to emphasize the quality level of the orchestra. Euro RSCG has taken on the mandate pro bono. Not least because its CEO Frank Bodin was once a musician himself.