Euro RSCG brings the Zurich Chamber Orchestra to the iPod
The task of the new campaign was to present classical music in a modern way without offending the traditional audience of the Zurich Chamber Orchestra (ZKO). The aim was to tap into a younger target group for the ZKO.
The task of the new campaign was to present classical music in a modern way without offending the traditional audience of the Zurich Chamber Orchestra (ZKO). The aim was to tap into a younger target group for the ZKO.
This was achieved by borrowing from Sony's well-known iPod campaign. The eye-catching subject gets to the point that classical music with the ZKO is also music for people of today. People who ideally see for themselves when they attend a concert. Or at least download the music of the ZKO onto their iPod.
This was achieved by borrowing from Sony's well-known iPod campaign. The eye-catching subject gets to the point that classical music with the ZKO is also music for people of today. People who ideally see for themselves when they attend a concert. Or at least download the music of the ZKO onto their iPod.
